Masha Vasilyeva

The influx
is an immersive installation designed to provoke introspection and highlight the perils of engaging with unreliable information sources in our daily lives. Our primary objective is to inspire a shift in attitudes and behaviors, fostering a more discerning approach to disinformation.Teaming up with Blanca de Santiago, Pablo Gómez, and Paula de la Fuente, we embarked on a collaborative journey to establish a robust brand strategy and visual identity for the event. Additionally, we produced a captivating promotional video and developed a bespoke website to enhance the event's reach and impact. This project exemplifies our ability to craft compelling narratives and impactful experiences that drive meaningful societal change.
Client
The Influx
Role
Brand Strategy,
Visual Identity,
Animation,
Web Design,
Art Direction
the-influx.com
2020